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This proposal focuses on the firms’ political capabilities as the major determinant to effectiveness of their nonmarket strategy. The term “nonmarket strategy” is relatively young and was primarily co
2010
This paper contributes to the growing literature of firms’ nonmarket strategies. We argue that there is, deduced from the resource-based view, a set of nonmarket capabilities, static as well as dynami
In 2005, the Economist Intelligence Unit conducted a survey with Chief Risk Officers worldwide across all industries and asked about the biggest threat to their businesses. Interestingly, regulatory r