Technology Strategy at Dartfish

Dartfish, a Fribourg-based venture, had grown on cutting-edge software applications for sports television and for sports training. Whereas the initial success of the firm was based on its broadcast technology, the training software had slowly taken over in terms of impact and business prospects. However, broadcasting was still considered as "door opener" to sell the training solutions to athletes all over the world. The case presents Dartfish at a strategic decision point: In order to spur growth, the management team will need to refine the venture's business model.