Product strategyProduct strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought to life through product roadmaps. A product strategy describes a vision of the future with this product, the ideal customer profile and market to serve, go-to-market and positioning (marketing), thematic areas of investment, and measures of success. A product strategy sets the direction for new product development.
Product (business)In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. In retailing, products are often referred to as merchandise, and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded as a type of product. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project.
Ouvrage de référenceUn ouvrage (ou livre) de référence est un terme générique décrivant tout livre, petit ou gros, ayant pour but d'enseigner ou de renseigner sur un sujet spécifique. Il est composé de listes classées par ordre alphabétique, chronologique, thématique, etc. Il permet d'obtenir rapidement une réponse à une question précise. Les ouvrages de référence sont utilisés par des étudiants, des chercheurs, des professionnels et plus largement par toute personne ayant besoin d'informations fiables et vérifiées.
