Stratégie marketingUne stratégie marketing est une démarche d’étude et de réflexion dont le but serait de s'approcher au plus près de l’adéquation offre-demande. Cette démarche s'inscrit au sein de la stratégie de l'entreprise ou de plans marketing d'organisations. Il s'agit pour l'entreprise de viser à augmenter le chiffre d'affaires, les parts de marché et la permanence des clients par différenciation, motivation ou adaptation de l'offre solvable augmentant ainsi les économies d'échelle.
ResourceResource refers to all the materials available in our environment which are technologically accessible, economically feasible and culturally sustainable and help us to satisfy our needs and wants. Resources can broadly be classified upon their availability — they are classified into renewable and non-renewable resources. They can also be classified as actual and potential on the basis of the level of development and use, on the basis of origin they can be classified as biotic and abiotic, and on the basis of their distribution, as ubiquitous and localised (private, community-owned, national and international resources).
Open-source appropriate technologyOpen-source appropriate technology (OSAT) is appropriate technology developed through the principles of the open-design movement. Appropriate technology is technology designed with special consideration to the environmental, ethical, cultural, social, political, and economic aspects of the community it is intended for. Open design is public and licensed to allow it to be used, modified and distributed freely. Open source is a development method for appropriate technology that utilizes distributed peer review and transparency of process.
Société de conseilUne société de conseil ou cabinet de consulting ou encore un cabinet de conseil est une entreprise qui emploie des consultants qui vendent des avis ou des recommandations sur ce qu'il convient de faire dans une organisation pour en améliorer un aspect. Les services de ces sociétés visent à améliorer le fonctionnement et la performance, actuels ou futurs, d'une organisation publique ou privée : entreprise, association, ministère, collectivité territoriale, syndicat, etc.
Professional servicesProfessional services are occupations in the service sector requiring special training in liberal arts and pure sciences education or professional development education. Some professional services, such as architects, accountants, engineers, doctors, and lawyers require the practitioner to hold professional degrees or licenses and possess specific skills. Other professional services involve providing specialist business support to businesses of all sizes and in all sectors; this can include tax advice, supporting a company with accounting, IT services, public relations services or providing management services.
Adaptive managementAdaptive management, also known as adaptive resource management or adaptive environmental assessment and management, is a structured, iterative process of robust decision making in the face of uncertainty, with an aim to reducing uncertainty over time via system monitoring. In this way, decision making simultaneously meets one or more resource management objectives and, either passively or actively, accrues information needed to improve future management.
