Entity–attribute–value modelAn entity–attribute–value model (EAV) is a data model optimized for the space-efficient storage of sparse—or ad-hoc—property or data values, intended for situations where runtime usage patterns are arbitrary, subject to user variation, or otherwise unforseeable using a fixed design. The use-case targets applications which offer a large or rich system of defined property types, which are in turn appropriate to a wide set of entities, but where typically only a small, specific selection of these are instantated (or persisted) for a given entity.
Market analysisA market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined.
Ordered logitIn statistics, the ordered logit model (also ordered logistic regression or proportional odds model) is an ordinal regression model—that is, a regression model for ordinal dependent variables—first considered by Peter McCullagh. For example, if one question on a survey is to be answered by a choice among "poor", "fair", "good", "very good" and "excellent", and the purpose of the analysis is to see how well that response can be predicted by the responses to other questions, some of which may be quantitative, then ordered logistic regression may be used.
Étude de marchéUne étude de marché est une activité d'exploitation marketing destinée à analyser, comprendre et mesurer le fonctionnement réel des forces à l'œuvre dans le cadre d'un marché. Il s'agit d'une activité typiquement mise en œuvre dans le cadre de la démarche du marketing management. Concrètement — une fois établi le périmètre à observer — cela recouvre l'étude des comportements, des appréciations, des besoins et des attentes des demandeurs et offreurs présents sur ce marché, ainsi que celles des conditions selon lesquelles ceux-ci agissent (ou non) pour réaliser les échanges correspondants à la satisfaction de leurs buts et intérêts.
Segmenting-targeting-positioningIn marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. The S-T-P framework implements market segmentation in three steps: Segmenting means identifying and classifying consumers into categories called segments. Targeting identifies the most attractive segments, usually the ones most profitable for the business.
Cross elasticity of demandIn economics, the cross (or cross-price) elasticity of demand measures the effect of changes in the price of one good on the quantity demanded of another good. This reflects the fact that the quantity demanded of good is dependent on not only its own price (price elasticity of demand) but also the price of other "related" good. The cross elasticity of demand is calculated as the ratio between the percentage change of the quantity demanded for a good and the percentage change in the price of another good, ceteris paribus:The sign of the cross elasticity indicates the relationship between two goods.
Élasticité (économie)vignette|Elasticity-elastic En économie, l'élasticité mesure la variation d'une grandeur provoquée par la variation d'une autre grandeur. Ainsi, pour un produit donné, lorsque les volumes demandés augmentent de 15 % quand le prix de vente baisse de 10 %, l'élasticité de la demande par rapport au prix de vente est le quotient de la variation de la demande rapporté à la variation de prix de vente, soit -1,5 = (15 % / -10 %). Ici toute baisse de prix provoque une augmentation plus importante des quantités vendues.
Modèle entité-associationvignette|Un artiste peut jouer une chanson.|258x258px Le modèle entité-association (MEA) (le terme « modèle-entité-relation » est une traduction erronée largement répandue), ou diagramme entité-association ou en anglais « entity-relationship diagram », abrégé en ERD, est un modèle de données ou diagramme pour des descriptions de haut niveau de modèles conceptuels de données. Il a été conçu par Peter Chen dans les années 1970 afin de fournir une notation unifiée pour représenter les informations gérées par les systèmes de gestion de bases de données de l'époque.
Price elasticity of supplyThe price elasticity of supply (PES or Es) is a measure used in economics to show the responsiveness, or elasticity, of the quantity supplied of a good or service to a change in its price. Price elasticity of supply, in application, is the percentage change of the quantity supplied resulting from a 1% change in price. Alternatively, PES is the percentage change in the quantity supplied divided by the percentage change in price. When PES is less than one, the supply of the good can be described as inelastic.
Mass marketThe term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.
