The proliferation of aura

This chapter engages with the aura of real, digital, and material copies of objects in the context of museum exhibitions to explore the notion of the “proliferation of aura” as digital artworks reverberate with the original objects they reference. It describes Pure Land Augmented Reality Edition, a virtual reconstruction of a Chinese Buddhist cave installed as part of the antiquities exhibition Tang: 唐 Treasures from the Silk Road Capital at the Art Gallery of New South Wales, Australia. Through an analysis of visitor perceptions, it explores the conditions by which the aura of a work of art proliferates in digital materialities. This chapter builds on emerging models for evaluating affective museum experiences to argue that the authenticity vested in objects is not always solely located in their materiality.