Conceptual metaphorIn cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another. An example of this is the understanding of quantity in terms of directionality (e.g. "the price of peace is rising") or the understanding of time in terms of money (e.g. "I spent time at work today"). A conceptual domain can be any mental organization of human experience.