Social Norms: Influence and Conformity

This lecture explores the influence of social norms on behavior, focusing on the Bobo Doll experiment by Bandura and the diffusion of norms by Jacobs & Campbell. It discusses how norms are formed, maintained, and transmitted across generations, highlighting the impact of descriptive and injunctive norms. The presentation delves into the role of norms in shaping individual and group behavior, emphasizing the importance of understanding and leveraging social norms for positive change.