Design Problem Statement: Formulating DPS

This lecture covers the process of formulating a Design Problem Statement (DPS) in the context of goal-directed design. It starts with defining user, business, and technical needs, followed by refining behaviors, form, and content. The instructor emphasizes the importance of iterating on the design challenge and design brief to arrive at a well-defined DPS. Examples and iterations of DPS are provided, highlighting the significance of user insights. Competitive analysis and the role of insights in ideation are discussed, along with the need for a DPS over direct solutions. The lecture concludes with practical examples and the relevance of integrating insights into the design process.