Competitive advantageIn business, a competitive advantage is an attribute that allows an organization to outperform its competitors. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information. The term competitive advantage refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p.
Positioning (marketing)Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix.
Microsoft PowerPointMicrosoft PowerPoint is a presentation program, created by Robert Gaskins and Dennis Austin at a software company named Forethought, Inc. It was released on April 20, 1987, initially for Macintosh computers only. Microsoft acquired PowerPoint for about $14 million three months after it appeared. This was Microsoft's first significant acquisition, and Microsoft set up a new business unit for PowerPoint in Silicon Valley where Forethought had been located.
Microsoft Office 2010Microsoft Office 2010 (codenamed Office 14) is a version of Microsoft Office for Microsoft Windows unveiled by Microsoft on May 15, 2009, and released to manufacturing on April 15, 2010, with general availability on June 15, 2010, as the successor to Office 2007 and the predecessor to Office 2013. The macOS equivalent, Microsoft Office 2011 for Mac was released on October 26, 2010. Office 2010 introduces user interface enhancements including a Backstage view that consolidates document management tasks into a single location.
Microsoft Office 2007Microsoft Office 2007 (codenamed Office 12) is an office suite for Windows, developed and published by Microsoft. It was officially revealed on March 9, 2006 and was the 12th version of Microsoft Office. It was released to manufacturing on November 3, 2006; it was subsequently made available to volume license customers on November 30, 2006, and later to retail on January 30, 2007, shortly after the completion of Windows Vista. The ninth major release of Office for Windows, Office 2007 was preceded by Office 2003 and succeeded by Office 2010.
