Entrepreneurship: Launching New Ventures

This lecture introduces the concept of entrepreneurship as the process of bringing together resources to create value, exploring different types of entrepreneurship such as self-employment and technology-driven ventures. It covers topics like identifying business opportunities, entrepreneurial marketing focusing on customer relationships, raising and managing money through various financing stages, and profiting from innovation. Legal aspects, partnerships, and scaling strategies are also discussed, along with practicalities of assignments and project work. The lecture emphasizes the importance of imagination and the mindset required for entrepreneurship, drawing inspiration from historical figures like Marco Polo and Richard Cantillon.