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Lecture
Qualitative Research: Design Thinking Tools
Description
This lecture explores the importance of qualitative research in design thinking, emphasizing the shift from traditional product development to user-centered design. The instructor introduces three key tools for need finding: domain research, competitive analysis, and user interviews and observations, highlighting the value of understanding users' needs and goals. By focusing on qualitative research, designers can save time and money while potentially achieving superior outcomes compared to quantitative methods.
Official source
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