This lecture explores the evolution of 3D technology in cinema and television, discussing the challenges faced in delivering high-quality immersive experiences to users. It covers the history of 3D, the factors influencing its success, examples of 3D content in movies and sports, and the key concepts of 3D perception such as depth cues and accommodation. The lecture also delves into the creation of 3D content, including stereoscopic cameras, 2D to 3D conversion, and the importance of camera parameters like distance and convergence. Additionally, it addresses the various types of 3D displays, depth perception, and the different artifacts that can affect the viewing experience.