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This lecture introduces Growing Urban, a business model focusing on greening cities, improving wellbeing, and fostering community support through partnerships with organizations and community gardens. The team includes experts in international business, biodiversity, ecosystem management, sustainable architecture, and retail. The lecture details the mission of Growing Urban, seeking feedback to enhance their impact and expand their customer base. It also covers the team's achievements, including market approval timelines, patented technology, safety measures, and industrialized production. The presentation showcases the team's founders, management, advisors, and key milestones in their journey towards FDA approval and market success.