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This lecture introduces the concept of land value and its comparison with financial investments, focusing on the investor's goal of preserving or increasing wealth over time. It covers the analysis of different investment alternatives, including land and financial assets, and explores the evolution of a fund used to purchase land. The lecture presents algebraic representations of land investments, emphasizing the importance of understanding the initial fund value and the annual land income. It concludes with a discussion on the relationship between land prices and investment returns, setting the stage for a deeper exploration of real estate economics.