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Lecture
Discrete Choice Analysis
Description
This lecture introduces Discrete Choice Analysis, a methodology for modeling and predicting consumer behavior. It covers the steps of scale, depth, variable identification, data collection, statistical inference, and application. The lecture also explains the Random Utility Model, joint and marginal probabilities, and the estimation process. Examples of SP questionnaires and RP data are provided to illustrate the concepts. The lecture concludes with a case study on residential telephone service choice modeling.
Official source
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