Lecture
Identifying & Evaluating Business Opportunities
Description
This lecture covers the process of identifying and evaluating business opportunities, focusing on crafting an opportunity exploitation roadmap, testing the market, and obtaining key information to assess demand, competition, and product feedback. It also explains the seven key steps in market testing, including prototyping, desk research, field research, cost estimation, pricing, customer outreach, and analysis.
Official source
About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.