Lecture

Identifying & Evaluating Business Opportunities

Description

This lecture covers the process of identifying and evaluating business opportunities, focusing on crafting an opportunity exploitation roadmap, testing the market, and obtaining key information to assess demand, competition, and product feedback. It also explains the seven key steps in market testing, including prototyping, desk research, field research, cost estimation, pricing, customer outreach, and analysis.

In MOOCs (2)

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_dt8fkukq

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Ontological neighbourhood

Business

Marketing: Product promotion

Economics

Macroeconomics: Competition

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