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This lecture delves into the applications, markets, and roadmaps of organic and printed electronics, focusing on topics such as OPV technologies, automotive OLEDs, consumer electronics, IoT, healthcare sensors, and integration examples. It explores future trends, including smart textiles, OLED lighting, and macro trends like industry 4.0 and IoT. The instructor presents various perspectives on the OE-A roadmap, discussing advancements in OPV applications, automotive lighting, and IoT technologies. The lecture also covers self-reflection questions on the relevance and future value of organic and printed electronics in different application areas.