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Lecture
Are you an EPFL student looking for a semester project?
Work with us on data science and visualisation projects, and deploy your project as an app on top of Graph Search.
This lecture covers the assessment of potential customers' volume, value, segments, and buying behaviors, including understanding alternatives to offerings and main competitors. It delves into BluSmart Mobility's market opportunity, competitive landscape, and the decarbonization of mobility in India, emphasizing the importance of climate entrepreneurship and the shift towards electric ride-hailing services.
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