Market Analysis & Opportunity Identification

This lecture discusses the process of market analysis and opportunity identification, emphasizing the importance of understanding market trends, customer behaviors, and competition. It covers topics such as determining the purpose, researching the industry, identifying target customers, analyzing data, and assessing alternatives. The lecture also delves into the solar power industry in India, highlighting the growth potential and competitive landscape. Additionally, it explores the case study of BluSmart, an electric ride-hailing platform, showcasing its market research, business model, and growth trajectory.