Client Voice: Exploratory Research

This lecture covers the basics of user-centered design, starting with a review of user experience definitions and an exercise involving the 'whole of fame, whole of shame'. The instructor discusses the importance of exploring user needs at the beginning of a project through methods like qualitative and quantitative research, A-B testing, and in-depth interviews. Various user research methods are explored, such as online surveys, focus groups, and ethnographic studies, highlighting the significance of understanding user behavior and preferences. The lecture emphasizes the value of combining different research methods to gain comprehensive insights and make informed design decisions.