Lecture

Value Proposition: Creation, Delivery, Capture

Description

This lecture by the instructor covers the concept of value proposition, focusing on how to create, deliver, and capture value for customers. The session delves into understanding for whom and how a project will create value, emphasizing the importance of clarifying this aspect. Through examples and discussions, students will explore the value creation process and its significance in developing a sustainable business model.

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_fmqacevi

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Ontological neighbourhood

Business

Business administration: Customer relationship management

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