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Lecture
Value Proposition: Creation, Delivery, Capture
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Related lectures (32)
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Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
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Explores customer segments, value proposition, and the triple bottom line.
Pivoting Strategies: Value Proposition in Software Development
Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.
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Covers the Business Model Canvas and its key elements for developing business models.
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Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.
Value Proposition in Emerging Markets
Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.
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Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.
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Delves into business models in the context of technologies, innovations, and emerging markets, covering key elements and assessment dimensions.