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This lecture explores the importance of non-cognitive skills in job recruitment, emphasizing the need for coaching and mentoring alongside skills training. It delves into the distribution of non-cognitive skills, the role of technology in measuring them, and the impact of competitiveness on different groups. The session includes interactive games to assess competitiveness levels and discusses gender, socioeconomic, and cultural differences in competitiveness. Furthermore, it examines the effects of non-cognitive skills on education, labor market outcomes, and gender disparities. The lecture concludes with interventions to foster non-cognitive skills, such as patience, risk aversion, and self-confidence, highlighting the potential for targeted interventions to improve these skills.