Analyzing Business Markets: Buyer-Seller Relationships

In course

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Description

This lecture covers the analysis of business markets, focusing on the buying center roles, stakeholder analysis, and buyer-seller relationships. It discusses the categories of buyer-seller relations and the institutional market, including examples and market players.

Official source

https://mediaspace.epfl.ch/media/0_iox0e4s4

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Ontological neighbourhood

Business

Finance: Investment management

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