Lecture

Market Opportunity Navigator: Evaluation

Description

This lecture covers the Market Opportunity Navigator, a tool designed for innovators and entrepreneurs to evaluate market opportunities. It includes steps to assess market potential, quick wins, attractiveness mapping, moon shots, and agile focus dartboard. Common questions regarding market evaluation parameters are also addressed.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_97xufhx3

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Ontological neighbourhood

Business

Marketing: Product promotion

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