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This lecture discusses the challenges faced during the implementation of Phase 1 with DHL by Lego, including communication issues, workforce shortages, and IT system bottlenecks. It also covers the financial losses incurred by DHL due to a flawed commercial agreement with Lego. Examples from other projects in Germany are presented, highlighting the importance of supplier assessment, internal communication, and project management. The instructor emphasizes the significance of understanding cost drivers, legal aspects, and the balance between strategy and execution. The lecture concludes with lessons on managing multiple changes, new partnerships, and technologies in a business setting.
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