Strategic Marketing and Technology Commercialization

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Description

This lecture introduces the course 'Strategic Marketing and Technology Commercialization' for the Fall Semester 2020. It covers topics such as market understanding, strategic choices, branding, new products, and services. Guest speakers will present real-world challenges. The lecture emphasizes the importance of effective communication, pricing strategies, and successful marketing plan implementation.

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Ontological neighbourhood

Business

Marketing: Product promotion

Related lectures (32)

https://mediaspace.epfl.ch/media/0_a9hff4kd

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In course

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Ontological neighbourhood

Business

Marketing: Product promotion

Related lectures (32)

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