Theory of Conversion: Influence and Consistency

This lecture explores the theory of conversion by Moscovici, focusing on the possibility of minority influence through a long process, examining the concepts of incubation, validation, and individual change. It delves into studies by Moscovici, Lage & Naffrechoux, highlighting the challenges faced by minorities in influencing public opinion indirectly. The lecture also discusses the importance of consistency in influencing others, as well as the tactics used by minorities to achieve influence. Various experiments and manipulations are presented to illustrate the dynamics of social change and the role of consistency in the process.