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This lecture explores the rise of online video, focusing on YouTube as a multifaceted platform for expression, advertising, and data source. It delves into YouTube advertising, video creation, and the technical aspects of setting up ads. Additionally, it discusses nonverbal communication in YouTube videos, learning media skills, documenting experiences through vlogs, and datasets like YouTube-8M and Kinetics. The lecture emphasizes the unique characteristics of online video, the diverse ecosystem of YouTube, and its significance as a platform for content creation, sharing, and learning.