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Lecture
Applied Corporate & Industry Analysis: SWOT Analysis & Real Business Situations
Description
This lecture covers the application of SWOT analysis in real business situations, focusing on defining the subject of analysis, geographical boundaries, and relevant competition. It also discusses the importance of argumentation, facts, and negotiation skills. A case study is presented, exploring IBM's decision to divest its PC business to Lenovo, highlighting the challenges faced and the strategic implications. The lecture concludes with key learnings on negotiation strategies, relationship building, and decision-making processes.
Official source
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