Lecture

Market Opportunity Evaluation

Description

This lecture introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate market opportunities. It covers key considerations for evaluating the challenge and potential of a market opportunity, using a scoring system and a worksheet. The process involves assessing market potential, challenges, economic viability, and implementation obstacles to determine the attractiveness and feasibility of different markets.

In MOOC
Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.
Learn how to apply the Market Opportunity Navigator - a three-step tool for identifying, evaluating and strategizing market opportunities - to get the most value for your innovation.
Instructor
duis enim culpa
Velit labore velit nulla ex sunt laborum ex sint aliqua enim. Dolore occaecat aliquip incididunt fugiat quis commodo ullamco officia. Nostrud officia sunt cupidatat ea nisi eiusmod. Aliqua magna ipsum cupidatat fugiat ut ad Lorem.
Login to see this section
About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.
Ontological neighbourhood
Related lectures (46)
Market Opportunity Navigator: EvaluationMOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.
Introduces the Market Opportunity Navigator tool for evaluating market opportunities and addresses common questions on market evaluation parameters.
Assistive Device for Visually Impaired: EyeCane Innovation
Showcases the development of the EyeCane, an innovative device for visually impaired individuals.
Base of the Pyramid: Technologies, Innovations and Emerging Markets
Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.
Agrivoltaics: Combining Agriculture and Solar Energy
Discusses agrivoltaics, a system combining agriculture and solar energy without tradeoffs, optimizing crop growth and generating electricity.
Identifying Valuable Market Opportunities
Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.
Show more

Graph Chatbot

Chat with Graph Search

Ask any question about EPFL courses, lectures, exercises, research, news, etc. or try the example questions below.

DISCLAIMER: The Graph Chatbot is not programmed to provide explicit or categorical answers to your questions. Rather, it transforms your questions into API requests that are distributed across the various IT services officially administered by EPFL. Its purpose is solely to collect and recommend relevant references to content that you can explore to help you answer your questions.