Lecture

Market Opportunity Evaluation

Description

This lecture introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate market opportunities. It covers key considerations for evaluating the challenge and potential of a market opportunity, using a scoring system and a worksheet. The process involves assessing market potential, challenges, economic viability, and implementation obstacles to determine the attractiveness and feasibility of different markets.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_txd3wwfo

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Ontological neighbourhood

Business

Marketing: Product promotion

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