The Product Value Chain: Overview

This lecture introduces the Product Value Chain analysis tool, focusing on the activities required to bring a technological product to the user. It covers the stages of imagining, designing, producing, marketing, distributing, and supporting a product, emphasizing the importance of considering all steps early in the project. The lecture highlights the interconnected nature of the Value Chain segments and the need for tailoring the analysis to specific products. It also stresses the importance of simplicity in the analysis process and the necessity of involving a diverse team for successful implementation.