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This lecture explores the importance of cementitious materials in our daily lives, emphasizing the environmental impact of cement production and the need for sustainable solutions. It discusses the significant CO₂ emissions associated with cement-based materials and presents data comparing the environmental footprint of various construction materials. The lecture also delves into the growth trends in cement use over the past decades and the potential consequences of inaction in reducing CO₂ emissions. Furthermore, it highlights the role of individuals in mitigating environmental impact through lifestyle choices. The instructor concludes by addressing the challenges in reducing CO₂ emissions in cement production and the need for practical and economically viable solutions.