IP Strategic Management

This lecture covers the importance of intellectual property (IP) strategic management, focusing on patents, trademarks, and other forms of protection. It discusses ridiculous patents as examples, such as concealing baldness, animal toys, and automatic animal exercising devices. The lecture emphasizes the need for an integrated IP strategy, considering factors like commercialization path and competitive situation. It also explores unconventional trademarks, defensive publication, and the significance of aligning IP with business goals. The speaker highlights the value of an active IP management process, managing HR as part of IP management, and the role of IP in business models and licensing. The lecture concludes by discussing the challenges with patenting and the need for innovation in a post-Covid world.