Lecture

IP Management: Non-Patent Strategies

Description

This lecture covers various non-patent strategies for managing intellectual property, including defensive publication, patent trolling, trademarks, copyrights, and trade secrets. It discusses the motivations behind obtaining patents, the use of patents by different firm sizes, and the impact of patent assertion entities. The lecture emphasizes the importance of aligning IP strategies with business goals and the need for an integrated approach to intellectual property management.

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