Are you an EPFL student looking for a semester project?
Work with us on data science and visualisation projects, and deploy your project as an app on top of Graph Search.
Lecture
Are you an EPFL student looking for a semester project?
Work with us on data science and visualisation projects, and deploy your project as an app on top of Graph Search.
This lecture covers the fundamentals of entrepreneurial marketing, emphasizing the challenges faced by technology-driven startups in establishing exchange relationships and entering new markets. It discusses the liabilities of newness and smallness, the importance of marketing for startups, and the characteristics of new-to-market products. The lecture also delves into strategic decisions such as segmentation, positioning, product development, pricing, and distribution, providing insights into sustainable competitive advantage and distinctive competence.