Crowdfunding: Marketing Perspective

This lecture focuses on crowdfunding as a financial tool and an essential marketing channel for ventures. It covers the mechanics of crowdfunding, the role of the crowd, communication strategies, rewards, and examples of successful campaigns. The lecture emphasizes the importance of non-financial resources, customer access, and attention. It also discusses the diverse players in crowdfunding, the need for realistic planning, team engagement, strategic messaging, and implementation issues like branding, distribution, and pricing. The instructor encourages students to explore various crowdfunding campaigns, learn from successful examples, and prepare for setting up their own campaign to raise funds for their business.

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