Lecture
This lecture covers the strategies and implementation of environmental communication, focusing on the targets, means, and process involved. It discusses internal and external communication methods, such as environmental reports, brochures, and scientific conferences. The importance of transparency, data collection, and stakeholder engagement is emphasized, along with the role of GRI guidelines in reporting. The lecture also addresses the practical aspects of awareness campaigns, sustainability management systems, and event organization, highlighting the need for efficiency, continuous improvement, and stakeholder involvement.