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This lecture explores the impact of social influence on individuals' behavior, focusing on Asch's conformity experiments and Milgram's obedience studies. It delves into the concepts of normative dependence, group dynamics, and the role of social support in resisting conformity. The lecture also discusses the duration of social influence, the factors affecting obedience, and the psychological mechanisms behind obedience to authority figures. Through various experiments, the instructor illustrates how individuals conform to group norms and obey authority, shedding light on the complex interplay between social pressure and individual autonomy.
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