Startup
Morphotonix
Description
Morphotonix is a company that brings bio-inspired marking technologies to life by providing innovative solutions for regulatory marking, sustainability, anti-counterfeiting, and branding. Their unique technological platform allows for the embedding of uncopiable security features directly into products, preserving material purity and enabling instant authentication. By nano-engraving metallic articles with a precision of 130,000 dpi, Morphotonix offers cutting-edge solutions for industries looking to enhance product security, reduce legal liability, increase sales, and boost brand trust. Their ink-less printing solutions on molded products not only provide high optical contrast brand marking but also support environmentally-aware brands in using recycled materials without color additives, inks, or labels.
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Ontological neighbourhood
Categories (12)
Painting
Painting is the practice of applying paint, pigment, color or other medium to a solid surface (called the "matrix" or "support"). The medium is commonly applied to the base with a brush, but other implements, such as knives, sponges, and airbrushes, can be used. In art, the term "painting" describes both the act and the result of the action (the final work is called "a painting").
Product promotion
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.
Waste management
Waste management or waste disposal includes the processes and actions required to manage waste from its inception to its final disposal. This includes the collection, transport, treatment, and disposal of waste, together with monitoring and regulation of the waste management process and waste-related laws, technologies, and economic mechanisms. Waste can be solid, liquid, or gases and each type has different methods of disposal and management.
Visual arts
The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts, and architecture. Many artistic disciplines, such as performing arts, conceptual art, and textile arts, also involve aspects of the visual arts as well as arts of other types. Also included within the visual arts are the applied arts, such as industrial design, graphic design, fashion design, interior design, and decorative art.
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or
Related concepts (23)
Additive color
Additive color or additive mixing is a property of a color model that predicts the appearance of colors made by coincident component lights, i.e. the perceived color can be predicted by summing the numeric representations of the component colors. Modern formulations of Grassmann's laws describe the additivity in the color perception of light mixtures in terms of algebraic equations. Additive color predicts perception and not any sort of change in the photons of light themselves.
Primary color
A set of primary colors or primary colours (see spelling differences) consists of colorants or colored lights that can be mixed in varying amounts to produce a gamut of colors. This is the essential method used to create the perception of a broad range of colors in, e.g., electronic displays, color printing, and paintings. Perceptions associated with a given combination of primary colors can be predicted by an appropriate mixing model (e.g., additive, subtractive) that reflects the physics of how light interacts with physical media, and ultimately the retina.
Color theory
In the visual arts, color theory is the body of practical guidance for color mixing and the visual effects of a specific color combination. Color terminology based on the color wheel and its geometry separates colors into primary color, secondary color, and tertiary color. The understanding of color theory dates to antiquity. Aristotle (d. 322 BCE) and Claudius Ptolemy (d. 168 CE) already discussed which and how colors can be produced by mixing other colors. The influence of light on color was investigated and revealed further by al-Kindi (d.
RGB color model
The RGB color model is an additive color model in which the red, green and blue primary colors of light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue. The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers, though it has also been used in conventional photography.
Color space
A color space is a specific organization of colors. In combination with color profiling supported by various physical devices, it supports reproducible representations of color - whether such representation entails an analog or a digital representation. A color space may be arbitrary, i.e. with physically realized colors assigned to a set of physical color swatches with corresponding assigned color names (including discrete numbers in - for example - the Pantone collection), or structured with mathematical rigor (as with the NCS System, Adobe RGB and sRGB).
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Related publications (125)
The role of secondary features in serial dependence
Recent work indicates that visual features are processed in a serially dependent manner: The decision about a stimulus feature in the present is influenced by the features of stimuli seen in the past, leading to serial dependence. It remains unclear, howev ...
ASSOC RESEARCH VISION OPHTHALMOLOGY INC2023Seeing Photons in Color
Edoardo Charbon, Claudio Bruschini, Paul Mos, Mohit Gupta
Megapixel single-photon avalanche diode (SPAD) arrays have been developed recently, opening up the possibility of deploying SPADs as general-purpose passive cameras for photography and computer vision. However, most previous work on SPADs has been limited ...
ASSOC COMPUTING MACHINERY2023Accurate color characterization of solar photovoltaic modules for building integration
Christophe Ballif, Antonin Faes, Alessandro Francesco Aldo Virtuani, Jordi Escarre Palou, Alejandro Borja Block
Accurate and reproducible color characterization is essential for colored building integrated photovoltaic products, both for manufacturing quality control and assessing long-term color stability. However, existing characterization techniques struggle to a ...
Oxford2023