Free-to-play (F2P or FtP) video games are games that give players access to a significant portion of their content without paying or do not require paying to continue playing. Free-to-play is distinct from traditional commercial software, which requires a payment before using the game or service. It is also separate from freeware games, which are entirely costless. Free-to-play's model is sometimes derisively referred to as free-to-start due to not being entirely free. Free to play games have also been widely criticized as “pay-to-win”— that is, that players can generally pay to obtain competitive or power advantages over other players.
There are several kinds of free-to-play business models. The most common is based on the freemium software model, in which users are granted access to a fully functional game but are incentivised to pay microtransactions to access additional content. Sometimes the content is entirely blocked without payment; other times it requires immense time 'unlocking' it for non-paying players, and paying the fee speeds the unlocking process. Another method of generating revenue is to integrate advertisements into the game.
The model was first popularly used in early massively multiplayer online games targeted towards casual gamers, before finding wider adoption among games released by major video game publishers to combat video game piracy.
There are several kinds of free-to-play games:
Shareware, a trial of variable functionality intended to convince users to buy a full license of the pay to play game. Also known as game demos, shareware often gives free users severely limited functionality compared to the full game.
Freemium games, such as Star Wars: The Old Republic, Apex Legends, Fortnite Battle Royale, and the majority of the MOBA games, offer the "full version" of a product free of charge, while users are charged micropayments to access premium features and virtual goods, often in a piecemeal fashion.
In-game items can be purely cosmetic, enhance the power of the player, accelerate progression speed, and many more.
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Microtransactions, sometimes abbreviated as mtx, are a business model where users can purchase virtual goods with micropayments within a game. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions are a staple of the mobile app market, they are also seen on PC software such as Valve's Steam digital distribution platform, as well as console gaming. Free-to-play games that include a microtransaction model are sometimes referred to as "freemium".
World of Warcraft (WoW) is a massively multiplayer online role-playing game (MMORPG) released in 2004 by Blizzard Entertainment. Set in the Warcraft fantasy universe, World of Warcraft takes place within the world of Azeroth, approximately four years after the events of the previous game in the series, Warcraft III: The Frozen Throne. The game was announced in 2001, and was released for the 10th anniversary of the Warcraft franchise on November 23, 2004.
League of Legends (LoL), commonly referred to as League, is a 2009 multiplayer online battle arena video game developed and published by Riot Games. Inspired by Defense of the Ancients, a custom map for Warcraft III, Riot's founders sought to develop a stand-alone game in the same genre. Since its release in October 2009, League has been free-to-play and is monetized through purchasable character customization. The game is available for Microsoft Windows and macOS.
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