Concept

Taschen

Taschen is a luxury art book publisher founded in 1980 by Benedikt Taschen in Cologne, Germany. As of January 2017, Taschen is co-managed by Benedikt Taschen and his eldest daughter, Marlene Taschen. The company began as Taschen Comics, publishing Benedikt's comic collection. Taschen focuses on making lesser-seen art available to mainstream bookstores, including fetishistic imagery, queer art, historical erotica, pornography, and adult magazines (including multiple books with Playboy magazine). The firm has brought potentially controversial art into broader public view, publishing it alongside its more mainstream books of comics reprints, art photography, painting, design, fashion, advertising history, film, and architecture. Taschen publications are available in a various sizes, from oversized tomes to small pocket-sized books. The company has also produced calendars, address books, and postcards sets. In 1985, Taschen introduced the Basic Art series with an inaugural title on Salvador Dalí. Today's series comprises over 100 titles available in up to 30 languages, each about a separate artist, from classical to contemporary. Further series followed, alongside an expansion into new themes like architecture, design, film, and lifestyle. For example, the firm also publishes a "Basic Architecture" series in the same style as "Basic Art" that covers some of the most prominent architects in history. In the spring of 2014, the firm's Basic Art Series was criticized in Swedish public media for its focus on male artists. The series then consisted of 95 books, only five of which were female artists. Malmö Konsthall in Sweden was the first institution to report the disparity highlighted by the artists Ditte Ejlerskov and EvaMarie Lindahl. In 1999, Taschen expanded to the luxury market with the Helmut Newton SUMO. Signed and limited to 10,000 copies, the folio-sized publication quickly sold out. It later became the most expensive book published in the 20th century, with SUMO copy number 1 selling at auction for $304,000.

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