Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. The discipline is mostly practiced by design agencies or by internal development departments.
"Traditional definitions of design often focus on creating discrete solutions—be it a product, a building, or a service. Strategic design is about applying some of the principles of traditional design to "big picture" systemic challenges like business growth, health care, education, and climate change. It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions." The traditional concept of design is mainly associated with artistic work. The addition of the term strategic expands such conception so that creativity is linked with innovation, allowing ideas to become practical and profitable applications "that can be managed effectively, acquired, used and/or consumed by target audiences." Strategic design draws from the body of literature that emerged in recent years, which outline strategic design principles that provide insights and new methods in the areas of merchandising, consuming, and ownership. There are at least four factors that demonstrate the value of strategic design and these are:
it affects consumer behavior through motivation by creating a perceptual value;
it offers a way for firms to differentiate their products and services from the competition;
it creates meaning, by effectively making the customer understand the product and its value; and,
it can be used to manage risks by providing a structure that offers opportunities for collaboration, innovation and the creation of a mechanism to meaningfully address problems.
Businesses are the main consumers of strategic design, but the public, political and not-for-profit sectors are also making increasing use of the discipline.
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Sensibiliser les étudiants à comprendre et concevoir des constructions en bois innovantes et intéressantes d'un point de vue architectural et structurel. Approfondir les connaissances techniques à tra
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Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the service provider and its users. Service design may function as a way to inform changes to an existing service or create a new service entirely. The purpose of service design methodologies is to establish the most effective practices for designing services, according to both the needs of users and the competencies and capabilities of service providers.
In business and engineering, product development or new product development (PD or NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income.
A design is a concept of either an object, a process, or a system that is specific and, in most cases, detailed. Design refers to something that is or has been intentionally created by a thinking agent, though it is sometimes used to refer to the nature of something. The verb to design expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan may also be considered to be a design (such as in some artwork and craftwork).
We propose an innovative design for an integrated, low-loss on-chip terahertz (THz) field detector based on hybrid silicon-organic slot waveguides and THz antennas. We perform a numerical study of the dependency of electro-optic interaction on geometrical ...
IEEE2022
Our presentation will take the form of an interactive dialogue centred around the ramifications of electronic devices: tackled both from our Canadian (Cyrus Khalatbari) and Ghanaian (Akwasi Afrane) arts and design perspectives. Developed moreover as a conv ...
2023
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Research indicates that makerspaces equip students with the practical skills needed to build their own projects and thrive in the twenty-first-century workforce. While the appeal of makerspaces lies in their spirit of tinkering and community-driven ethos, ...