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Concept
Media activism
Summary
Media activism is a broad category of activism that utilizes media and communication technologies for social and political movements. Methods of media activism include publishing news on websites, creating video and audio investigations, spreading information about protests, or organizing campaigns relating to media and communications policies.
Media activism is used for many different purposes. It is often a tool for grassroots activists and anarchists to spread information not available via mainstream media or to share censored news stories. Certain forms of politically motivated hacking and net-based campaigns are also considered media activism. Typically, the purpose of media activism is to spread awareness through media communications which sometimes leads to action.
Media activism gives disadvantaged groups the ability to have their own voices heard and organize in bigger groups allowing for more autonomise activism to enact social change. As well as disadvantaged communities, media activism allows younger generations to have a voice in situations where legally they cannot - for example when they are too young to vote. The internet allows for these individuals to avoid feeling helpless when they cannot vote.
This is a free way for leaders to organize and allows more individuals interested in engaging with certain movements online rather than in person to speak up. On the other hand, this is also a common form of activism for celebrities to use and there is debate on how effective it really is. One criticism of Media Activism is that since everyone has a voice radicals sound as loud as the average whether it’s one person or not which can undermine the movement entirely.
Social media is often used as a form of media activism. Because of the interactive features and widespread adoption, users can quickly disseminate information and rally supporters. Platforms like Facebook and Twitter can reach a much larger audience than traditional media.
Official source
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