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Concept
Disneyfication
Summary
In the field of sociology, the term "Disneyfication" describes the commercial transformation of things (e.g. entertainment) or environments into something simplified, controlled, and 'safe'—reminiscent of the Walt Disney brand (such as its media, parks, etc.).
The term broadly describes the process of stripping a real place or thing of its original character and representing it in a sanitized format where references to anything negative or inconvenient are removed, and the facts are simplified with the intent of rendering the subject more pleasant and easily grasped. In the case of physical places, this involves replacing the real with an idealized, tourist-friendly veneer—resembling the "Main Street, U.S.A." attractions at Disney theme parks. Based on rapid Western-style globalization and consumerist lifestyles, the term Disneyfication is mostly used derogatorily to imply the social and cultural homogenization of things. In other words, according to The Disneyization of Society, "to Disneyfy means to translate or transform an object into something superficial and even simplistic." The term can also be used to describe the internationalization of American mass culture; the notion of entertainment that is bigger, faster, and better but with worldwide, Americanized uniformity. More specifically, Disneyfication to be associated with a statement about the cultural products of the Disney company itself, denoting the general process of rendering material (a fairy tale, novel, historical event) into a standardized format that is recognizable as being a product of the Walt Disney Company according to Bryman.
At the start of the twentieth century, popular culture was reaching its highest potential in terms of what it would become today by modern standards of overall American culture. The mass production of pleasure and entertainment is meant for a profit-inducing audience and that change within the entertainment industry is actually catered to its audience. Trends are influenced by the people of the time period in which it was being produced.
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