Cocacolonization (alternatively coca-colonization) refers to the globalization of American culture (also referred to as Americanization) pushed through popular American products such as the soft-drink brand Coca-Cola. The term is a portmanteau of the name of the multinational soft-drink maker and "colonization".
The term was first documented in 1949 in Australia
and in France, where the French Communist Party strongly opposed the further expansion of Coca-Cola. In 1948, the French finance ministry stood against "Coke" on the grounds that its operation would bring no capital to help with French recovery, and was likely to drain profits back to the parent company in the United States. The French Communist Party also warned that the Coke distribution-system would double as an espionage network.
In World War II (1939-1945) and the Cold War (1947-1991), many outside of the United States associated Coca-Cola with American culture. Seeing ties to the culture of the United States, some Europeans rejected perceived attempts to cocacolonize
their countries, objecting to what they saw as an invasion of their nationalistic identities. Europeans saw Coca-Cola not just as a carbonated refreshment, but as bottled America. By the end of the Cold War, American ideals were spread across the world by Coke and in certain cases, used to combat Communism.
Cocacolonization as a historical concept gained visibility in the Americanization debate in Europe with the 1994 publication of Reinhold Wagnleitner's book Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War. Wagnleitner used "Coca-Colonization" to embody the premise of his book: the United States of America attempted cultural imperialism by expanding American ideals through the spread of consumer goods such as Coca-Cola and Levi jeans, and through cultural symbols like rock and roll and Marlon Brando's black leather jacket, as well as through the promotion of democracy in Europe.
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.
Americanization or Americanisation (see spelling differences) is the influence of American culture and business on other countries outside the United States of America, including their media, cuisine, business practices, popular culture, technology or political techniques. Some observers have described Americanization as synonymous with progress and innovation. Hollywood, the American film and television industry, has since the 1910s dominated most of the world's media markets.
McDonaldization is the process of a society adopting the characteristics of a fast-food restaurant. The McWord concept was proposed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. McDonaldization is a reconceptualization of rationalization and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a more representative contemporary paradigm.
In the field of sociology, the term "Disneyfication" describes the commercial transformation of things (e.g. entertainment) or environments into something simplified, controlled, and 'safe'—reminiscent of the Walt Disney brand (such as its media, parks, etc.). The term broadly describes the process of stripping a real place or thing of its original character and representing it in a sanitized format where references to anything negative or inconvenient are removed, and the facts are simplified with the intent of rendering the subject more pleasant and easily grasped.