Alliteration is the repetition of initial consonant sounds of nearby words in a phrase, often used as a literary device. An example is "Peter Piper picked a peck of pickled peppers".
Alliterative verse and Alliterative Revival
The word alliteration comes from the Latin word littera, meaning "letter of the alphabet". It was first coined in a Latin dialogue by the Italian humanist Giovanni Pontano in the 15th century.
Alliteration is used in the alliterative verse of Old English, Old Norse, Old High German, Old Saxon, and Old Irish. It was an important ingredient of the Sanskrit shlokas. Alliteration was used in Old English given names. This is evidenced by the unbroken series of 9th century kings of Wessex named Æthelwulf, Æthelbald, Æthelberht, and Æthelred. These were followed in the 10th century by their direct descendants Æthelstan and Æthelred II, who ruled as kings of England. The Anglo-Saxon saints Tancred, Torhtred and Tova provide a similar example, among siblings.
Today, alliteration is used poetically in various languages around the world, including Arabic, Irish, German, Mongolian, Hungarian, American Sign Language, Somali, Finnish, and Icelandic. It is also used in music lyrics, article titles in magazines and newspapers, and in advertisements, business names, comic strips, television shows, video games and in the dialogue and naming of cartoon characters.
In literature, alliteration is the repetition of identical initial consonant sounds in successive or closely associated syllables within a group of words. Some literary experts also consider the repetition of vowel sounds, or repetition at the end of words to be alliteration. Alliteration narrowly refers to the repetition of a letter in any syllables that, according to the poem's meter, are stressed, as in James Thomson's verse "Come . . . dragging the lazy languid line along".
Consonance is a broader literary device identified by the repetition of consonant sounds at any point in a word (for example, coming home, hot foot).